ALOHA | AI SEO Engine Optimization
Hong Kong-based AI SEO startup recognized in Financial Times Asia’s Fastest Growing 500 for two consecutive years (2024 & 2025) and valued at US $14.6 million by Colliers.
ALOHA Group is a Hong Kong-based AI SEO technology company with a data-centric approach and its proprietary SEO platform – RankBot. The company has established itself as a thought leader in Generative Engine Optimization (GEO), having released Asia Pacific’s first GEO-related white paper — “How GEN AI is Reshaping Search Engine” — which explores how AI is transforming the future of search.
Snowball assisted ALOHA reshape its product team’s strategic focus, refine its business positioning, and support regional market expansion, reinforcing ALOHA’s leadership in AI SEO and GEO innovation across the Asia Pacific.
ALOHA
AI SEO Engine Optimization
Hong Kong-based AI SEO startup recognized in Financial Times Asia’s Fastest Growing 500 for two consecutive years (2024 & 2025) and valued at US $14.6 million by Colliers.
ALOHA Group is a Hong Kong-based AI SEO technology company with a data-centric approach and its proprietary SEO platform – RankBot. The company has established itself as a thought leader in Generative Engine Optimization (GEO), having released Asia Pacific’s first GEO-related white paper — “How GEN AI is Reshaping Search Engine” — which explores how AI is transforming the future of search.
Snowball assisted ALOHA reshape its product team’s strategic focus, refine its business positioning, and support regional market expansion, reinforcing ALOHA’s leadership in AI SEO and GEO innovation across the Asia Pacific.
SmartRetail | AI Audience Measurement and Data Solutions
AI-powered audience measurement redefining the future of out-of-home (OOH) advertising effectiveness.
SmartRetail delivers AI-driven profiling and measurement solutions that empower advertisers to understand real-world audiences in greater depth. Its technology offers:
- Precision Profiling – building detailed consumer profiles for targeted engagement.
- Globally Trusted Data & Standards – its data independently validated by Ipsos Hong Kong and benchmarked against IAB global standards.
- Fast & Cost-Effective Deployment – scalable setup completed in as little as three days.SmartRetail led Hong Kong’s first Computer Vision OOH Audience Tracking pilot at the SOGO bus shelter in Causeway Bay, using camera-based AI technology to record and analyze people traffic and behavior. Validated by Ipsos Hong Kong for compliance with global research standards, the project proved a robust, future-ready model that is redefining OOH advertising across Asia Pacific.
Snowball assisted SmartRetail reshape its market positioning and bring its first OOH measurement showcase to life. We also supported its regional growth initiatives and brand storytelling to amplify awareness across Asia Pacific.
SmartRetail
AI Audience Measurement and Data Solutions
AI-powered audience measurement redefining the future of out-of-home (OOH) advertising effectiveness.
SmartRetail delivers AI-driven profiling and measurement solutions that empower advertisers to understand real-world audiences in greater depth. Its technology offers:- Precision Profiling – building detailed consumer profiles for targeted engagement.- Globally Trusted Data & Standards – its data independently validated by Ipsos Hong Kong and benchmarked against IAB global standards.- Fast & Cost-Effective Deployment – scalable setup completed in as little as three days.
SmartRetail led Hong Kong’s first Computer Vision OOH Audience Tracking pilot at the SOGO bus shelter in Causeway Bay, using camera-based AI technology to record and analyze people traffic and behavior. Validated by Ipsos Hong Kong for compliance with global research standards, the project proved a robust, future-ready model that is redefining OOH advertising across Asia Pacific.
Snowball assisted SmartRetail reshape its market positioning and bring its first OOH measurement showcase to life. We also supported its regional growth initiatives and brand storytelling to amplify awareness across Asia Pacific.
TBD (Asia) | AI Cost-Effective Market Comparison Tool
Digital comparison platform bridging financial brands and consumers through integrated media and payment channels.
TBD Asia (The Best Deal) offers a comprehensive comparison platform for financial products including credit cards, personal loans, securities, and insurance. Integrated with leading payment and media partners such as AlipayHK and HK01, it reaches millions of daily active users and helps financial institutions connect with relevant customers more effectively.
Snowball assisted TBD Asia in client and partner acquisition, expanding its network and helping the company strengthen its position as a trusted comparison platform for financial institutions in Hong Kong.
TBD (Asia)
AI Cost-Effective Market Comparison Tool
Digital comparison platform bridging financial brands and consumers through integrated media and payment channels.
TBD Asia (The Best Deal) offers a comprehensive comparison platform for financial products including credit cards, personal loans, securities, and insurance. Integrated with leading payment and media partners such as AlipayHK and HK01, it reaches millions of daily active users and helps financial institutions connect with relevant customers more effectively.Snowball assisted TBD Asia in client and partner acquisition, expanding its network and helping the company strengthen its position as a trusted comparison platform for financial institutions in Hong Kong.
Uni Dream | Tertiary Education Technology Platform
Tertiary education platform connecting Asian students to global universities through technology and personalized guidance.
Uni-D is a tertiary education technology platform that supports Asian students in pursuing overseas studies and career development. It combines technology with personalized coaching to help students plan their academic and career pathways.
Snowball connected Uni-D with Asia Pay Capital, leading to its first round of investment. We also helped expand its pool of tutors and consultants and supported the development of career workshops that enhanced Uni-D’s student program offering across Asia Pacific.Uni Dream
Tertiary Education Technology Platform
Tertiary education platform connecting Asian students to global universities through technology and personalized guidance.
Uni-D is a tertiary education technology platform that supports Asian students in pursuing overseas studies and career development. It combines technology with personalized coaching to help students plan their academic and career pathways.Snowball connected Uni-D with Asia Pay Capital, leading to its first round of investment. We also helped expand its pool of tutors and consultants and supported the development of career workshops that enhanced Uni-D’s student program offering across Asia Pacific.
