ALOHA | AI SEO Engine Optimization
Hong Kong-based AI SEO startup recognized in Financial Times Asia’s Fastest Growing 500 for two consecutive years (2024 & 2025) and valued at US $14.6 million by Colliers.
ALOHA Group is a Hong Kong-based AI SEO technology company with a data-centric approach and its proprietary SEO platform – RankBot. The company has established itself as a thought leader in Generative Engine Optimization (GEO), having released Asia Pacific’s first GEO-related white paper — “How GEN AI is Reshaping Search Engine” — which explores how AI is transforming the future of search.
Snowball assisted ALOHA reshape its product team’s strategic focus, refine its business positioning, and support regional market expansion, reinforcing ALOHA’s leadership in AI SEO and GEO innovation across the Asia Pacific.
SmartRetail | AI Audience Measurement and Data Solutions
AI-powered audience measurement redefining the future of out-of-home (OOH) advertising effectiveness.
SmartRetail led Hong Kong’s first Computer Vision OOH Audience Tracking pilot at the SOGO bus shelter in Causeway Bay, using camera-based AI to analyzetraffic and behavior. Building on this success, the SmartRetail x MTR x JCDecaux partnership launched Asia’s first AI audience measurement at Tsim Sha Tsui MTR’s Digital Zone—using the same technology to track demographics and engagement, generating strong regional buzz. Ipsos independently validated both pilots’ data against global standards, proving a robust model redefining OOH advertising across Asia Pacific.
Snowball assisted SmartRetail reshape its market positioning and bring theseOOH showcases to life. We also supported its regional growth initiatives and brand storytelling to amplify awareness across Asia Pacific.
TBD (Asia) | AI Cost-Effective Market Comparison Tool
Digital comparison platform bridging financial brands and consumers through integrated media and payment channels.
TBD Asia (The Best Deal) offers a comprehensive comparison platform for financial products including credit cards, personal loans, securities, and insurance. Integrated with leading payment and media partners such as AlipayHK and HK01, it reaches millions of daily active users and helps financial institutions connect with relevant customers more effectively.
Snowball assisted TBD Asia in client and partner acquisition, expanding its network and helping the company strengthen its position as a trusted comparison platform for financial institutions in Hong Kong.
Uni Dream | Tertiary Education Technology Platform
Tertiary education platform connecting Asian students to global universities through technology and personalized guidance.
Uni-D is a tertiary education technology platform that supports Asian students in pursuing overseas studies and career development. It combines technology with personalized coaching to help students plan their academic and career pathways.
Snowball connected Uni-D with Asia Pay Capital, leading to its first round of investment. We also helped expand its pool of tutors and consultants and supported the development of career workshops that enhanced Uni-D’s student program offering across Asia Pacific.
